Tappan Zee-Cuomo Bridge

Undeland Management played a key role in ensuring the voice of America’s largest infrastructure project was strong, interesting, consistent and persuasive.

Serving the New York State Thruway Authority and Tappan Zee Constructors, the design-build consortium working on the $3.9 billion replacement of the existing Hudson River crossing, we provided editorial direction to all externally-facing written products.

Deliverables included op-eds, specialty publication articles, weekly website project stories, weekly news releases, a monthly newsletter and a quarterly newsletter.